Natural Indigo Clothing Exchange

Natural Indigo Clothing Exchange (NICE) is an eco-friendly non-profit organization that promotes more sustainable clothing habits. The aim of NICE is to create a platform in the form of an app for students to repurpose their unwanted or forgotten clothing, specifically jeans. Using font, color, and line elements, Natural Indigo Clothing Exchange app gives users a care-free, comfortable, and informational experience.

Awarded The 59th Annual GDUSA Design Award (Student Category)

  • Create the visual identity, advertising collateral, and mobile app for a new, theoretical cultural event.

  • App Design, Brand Identity & Advertising Design

  • Figma, Adobe Illustrator & Adobe Photoshop

TYPEFACE

The three sans-serif fonts were chosen due to their simple, clean, and modern feel.

COLOR

Black is used as the primary color because it is easily adaptable for user’s images. The light blue color in the navigation bar is not only meant to allude to a light wash pair of jeans, but to create a soft and friendly experience for the user.

OTHER VISUALS

The stitch element in the logo alludes to a jean patch. The black rectangle elements mimic the jean patch logo in a minimal way, allowing users to focus on finding the perfect fit.

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