Boing is a curly hair care company with the goal of creating hair products that help users embrace the vitality of their natural curls, while staying conscious of their environmental impact. Humans value their hair and how it looks because it is seen as an identifiable piece of one’s appearance, as a form of personal expression, and as a fashion statement. Curls are not always considered professional in the business world. However, Boing wants to challenge this idea beginning with their new packaging design.